Marie-Claude Blais
Marie-Claude Blais
Director, brand activations, sponsorships and partnershipsMarie-Claude Blais has more than 20 years of experience in business development, sponsorships and experiential marketing in the sports and entertainment, media, and paragovernmental institution sectors. She has managed major sponsorships for the UCI Mountain Bike World Cups, FIS Cross-Country Skiing and Snowboarding World Cups, as well as marathons and major events at the Videotron Centre. At Carbonleo, she initiates and leads business development strategies for sponsorships, brand activations and partnerships.
She is integral in strengthening CARBONLEO’s relationships with external partners, including companies, marketing agencies and other industry players. She also identifies co-branding opportunities for our Royalmount and Quartier DIX30 properties, and establishes strategic alliances, agreements and structuring partnerships.